Marcom Strategy Lead, Germany (f/m/d)
Berlin , Berlin , Germany
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The role you're looking at is part of the Marketing Communications (Marcom) group at Apple. Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and create the world’s best marketing communications in support of our amazing products. We're not engineers here at Marcom, but we share the same goal - to make everything we touch beautiful and elegantly simple.
We are seeking an outstanding Strategy Lead for our German Marcom team. This role is essential in shaping the future of Apple in Germany, and will impact initiatives across the entire customer journey, both direct and indirect. The successful candidate will possess deep knowledge of the consumer technology landscape and a passion for the Apple brand, and will confidently surface and execute opportunities to help grow Apple’s business and brand in Germany.
In partnership with the market’s Geo Lead and other Marketing/Sales peers, you will develop a detailed understanding of channel, European partner dynamics and sales priorities. You will mine insights and have your finger of the pulse of the local zeitgeist in terms of partners, business, political, consumer and marketplace dynamics. You will translate these insights into opportunities and actionable briefs to agency partners and internal creative teams.
As part of our team you will be supported by inspirational peers and colleagues from around the world, as you contribute to our continued success. If you’re looking for a place to do the best work of your life, this is it. Join us. We can’t wait to see what you will do!
Key Qualifications
- Proven experience in marketing strategy, preferably in the consumer technology sector.
- Strong understanding of the German market and cultural nuances.
- Excellent analytical and strategic thinking skills.
- Experience in working with cross-functional teams and external partners.
- Ability to lead and inspire project teams.
- Outstanding communication and presentation skills in both German and English.
Description
Insight and Analysis: Develop deep insight into the dynamics of Apple's business, the consumer technology category, our audiences, and their relationship with Apple and its products. Analyze and understand consumer journeys across our direct as well as indirect channels. Synthesize various inputs, including internal and third-party data sources and primary/secondary research, to construct a clear picture of the market opportunity.
Opportunity Identification: Identify key opportunities to grow our business in Germany and deepen the cultural connection with the brand. Employ an always-looking mentality for opportunities within and outside of a formal planning process.
Strategic Planning: Lead the development of an annual German marketing plan in cooperation with Product Marketing and PR teams. Build a plan to prioritize key opportunities and identify potential initiatives across all Apple touchpoints, acting as a tangible scope of work for the coming year.
Creative Development: Write and execute initiative and creative briefs for local initiatives. Collaborate with partner agencies and act as a strategic guide for creative development. Inform briefs with necessary primary research.
Strategic Leadership: Guide a multi-functional marketing team – in collaboration with a Brand and Channel Lead, Corp Comms Lead, and a Product Marketing Lead – to marketing excellence in Germany. Additionally, function as a leader within the broader strategy and Marcom network to develop best-in-class cases that can impact Apple’s presence around Europe and the rest of the world.
